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How to reestablish an image

geek2I recently talked to a band who’s working on getting rid off an image damage they’ve been coping with since day one. I tried to focus on the band’s amenities (and there are A LOT) but whatever scenario I pictured in my head, nothing really worked out.

It seems as if the underground-music scene is way more “sensitive” when it comes down to reputation, externity and image than other music genres.

  • GOOD because this fact encourages a kind of “natural selection” which is essential for any kind of subculgure.
  • BAD because this band obviously has been misunderstood and misinterpreted a lot

From what I have learned it is nearly impossible to reestablish an image that has been heavily damaged. Sad but true.

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I just uploaded this ridiculous Zero Mentality competition to the Let it Burn Website and laughed my ass off! :-) I hope you kids out there have a similar humor as ZM and LIB…

Zero Mentality Shirt Competition

Zero Mentality Shirt Competition

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the notorious web 2.0It feels kinda weird that my “real life job” finally made me dive into web 2.0. I attended an internet-congress in Berlin this week, basically all about web 2.0, social communities, etc. I had to face the fact that the internet is not what is used to be a couple of years ago (not even months…), a lot of things had changed and I felt quite outdated on a lot of things. This news blended perfectly with my desire to share some of the millions of thoughts on music I spend every day. Things with the music biz are pretty weird right now and the internet seems to be the perfect place to meet people who are equally affected from this.

So here I am, typing the first article for the LET IT BURN BLOG. I really hope this generates a certain value and in the end of all is good reading. I heavily encourage everyone to participate this project and make www.blog.letitburn.de an interesting and vivid platform for all kinds of underground music people. Let’s do it.

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